Leading enterprises know the importance of offering dynamic, satisfying customer experiences. But current market conditions are forcing all businesses to evolve faster than ever before. The need to leverage product information management (PIM) to deliver engaging product experiences, and be able to rapidly adapt, is key in order to scale and grow for both B2C and B2B.
Join John Evans, Senior Director of Marketing at Akeneo, as he explains how the current e-commerce landscape has led to rapid digital transformation for online retailers to manage product information and how marketers can build compelling product experiences that fuel good customer experiences.
In this webinar you will:
- Learn how to use product data to relieve pain points in the customer journey
- Discover 4 key areas where digital transformation is critical to unlocking growth
- Hear success stories from businesses who have used PIM to keep pace during “the new normal”