Having passed the pandemic anniversary, uncertainty is still characterising our lives and the most constant thing we have to rely on is change itself. That type of environment favours businesses that are flexible and willing to throw away old truths to learn new things about their own companies and industries but most importantly about their customers. Find out how well-known retailers Dunelm, Seasalt Cornwall and Cox & Cox managed to not only survive but thrive in times of crisis, with one of them increasing their Instagram following by 40% and keep hiring when others are forced to firing.
Learn how they changed their channel, product and marketing strategies to work with the pandemic, are responding to their still changing customer demographics and how they plan to keep growing in 2021.
- The importance of the right channel and product mix
- Thinking on your feet: Test and modify to respond to changing customer demands
- How digital transformation enables flexibility and quick decision making
- How these retailers stayed ahead of the game during a pandemic
- And more…