Patching the cracks in a broken funnel.
Gone are the days of the traditional product discovery funnel. With social commerce, email, text, native apps, in-store experience, and marketplaces, customers are interacting with your brand in an infinite number of ways.
Watch as Alison Williams, Business Development Director at Amplience, hosted a panel discussion with Adam Sturrock, VP Product Marketing at Amplience, John Evans, Senior Director, Demand Generation at Akeneo, Gaëtan Gachet, Chief Strategy Officer at Algolia and Matt Bradbeer, MACH Business Lead and Client Partner at EPAM. The panel looked at how best to build your digital commerce program to ensure your customers are getting a consistent brand experience across every touchpoint before diving into a live Q&A.
- A real-life scenario of the modern-day product discovery flow
- How to avoid cracks in your customer’s experience using composable commerce
- Deep dive review of product data, why it’s important and how your digital architecture can affect far more than customer experience
- A Q&A with the expert panel