Taking Stock of Your Digital Shelf in Consumer Goods

Gone are the days when consumer goods manufacturers were vying for valuable and limited shelf space only in a physical retail store. With online grocery shopping surging 230% compared to pre-pandemic and 85% of shoppers saying they plan to maintain or increase that behavior, consumer goods manufacturers must consider the digital shelf – how and where their products are displayed online.

The digital shelf is the interconnectivity of every digital touchpoint consumers use to browse, discover and purchase products.  It is also where brands can control the appearance and story of their items online.

Join Akeneo and Adobe as we discuss the digital shelf challenges facing the consumer good industry and share some best practices for how you can take stock of your digital shelf readiness.