It is no surprise that businesses are thinking about their digital transformation. Growth of online retail sales in the UK outpaced the US 66% vs. 39% reaching $39B in Q1 2021, as seen in Adobe’s Digital Economy Index.
Despite retail stores opening up, it is clear that there has been a big shift to online. Adyen’s latest survey showed that 73% of consumers felt that businesses should retain their multichannel offerings once the pandemic is over.
We have seen a significant increase in eCommerce activities in Manufacturers and their want and need for growth with their multichannel offerings. Thus, we teamed up with our partners at Adobe and Vaimo to talk to you about how you can digitally transform your business and adapt to the new normal.
The roundtable focused on the following points and more:
- How you can get ownership of your customer data
- How to improve margins
- How to personalise your marketing activities to answer your prospects’ needs
- The chance to hit new relevant segments which can lead to long-term growth