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Mar 24, 2023

Fireside Chat: Demystifying Omnichannel Product Experience Strategy, Unlearn Multi-channel

If you really want to succeed in offering the experience that your customers expect, you need to make sure that you have a cohesive omnichannel product experience strategy. We sat down with folks from the WÜSTHOF team to break down the process of bringing a product all the way from browsing to buying and even post-purchase.

Type

B2B

B2B2C

B2C

Challenge

Omnichannel Commerce

Your customers’ journeys are changing, and becoming increasingly more complex. Their buying habits are multi-touch and omnichannel. If you really want to succeed in offering the experience that your customers expect, both on your owned and unowned channels, you need to make sure that you have a cohesive omnichannel product experience strategy. Learn as we follow a product along the way from browsing to buying and even post-purchase. Discover how PX drives your CX.

Speakers

  • Hartmut Wunram, EVP Global Brand & Creative, WÜSTHOF
  • Björn Kirsten, Brand & Creative, PIM/MDM, WÜSTHOF

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