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Oct 03, 2019

Verishop Selects Akeneo to Deliver Product Experience Excellence Amid Rapid Growth

Technology Solution Helps Verishop Deliver Accurate, Consistent, and Relevant Product Information with Efficiency and Scale BOSTON, Oct. 3, 2019 /PRNewswire/ — E-commerce company Verishop has selected Akeneo as its product...

Technology Solution Helps Verishop Deliver Accurate, Consistent, and Relevant Product Information with Efficiency and Scale BOSTON, Oct. 3, 2019 /PRNewswire/ -- E-commerce company Verishop has selected Akeneo as its product information management (PIM) solution provider to help the startup scale with speed and efficiency. From writing code to launching the online-shopping platform in just six months, Verishop was able to easily deploy Akeneo’s PIM to manage product information for the 4,000 SKUs at launch — a number that has increased daily since.

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Akeneos PIM solution helps us deliver on our promise of ensuring consistent product experiences across the entire purchase journey. We aim to be the go-to place for shoppers to rely on for brand and product discovery, paired with convenience and customer service.

Jason Bosco Vice president of technology

@Verishop
 

Verishop was co-founded by former Snap Inc. CSO Imran Khan and former SVP of Amazon’s Quidsi business Cate Khan with the goal of reinventing the online-shopping experience with a focus on convenience, curation and discovery. A true lifestyle brand, Verishop hand-selects products in the women’s and men’s fashion, beauty, and home categories from more than 300 global brands, while delivering a premium shopping experience with free one-day shipping and free returns.

Akeneo’s tools have ensured that Verishop customers receive accurate, up-to-date, and consistent product descriptions when they shop, and that they are able to discover products matched to their specific needs. This improves conversion rates, reduces product returns, and enhances customer experience. The technology is trusted y brands including Sephora, Fossil, and Staples CA.
Verishop initially implemented Akeneo’s community tools to improve the productivity of its catalog managers and soon upgraded to Akeneo’s cloud-based SaaS enterprise solution. That allowed the company’s managers to unlock advanced features including the ability to create reference titles that allow common product information such as color, care instructions and tax code to be shared among related products, and an enhanced rights management function that gave administrators security and control as Verishop expanded its team of product data managers.
Akeneo’s enterprise PIM solution also features an AI-powered product data intelligence tool that automates SEO-ready product information curation and enrichment, saving catalog managers precious time and enabling faster time-to-market for new product launches. That nimbleness, paired with the ease of use for non-technical staff, was important to Verishop, and could be implemented swiftly and seamlessly into Verishop’s rapidly growing online ecosystem.

About Akeneo: 

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.

Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.

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