IDC Recognizes Akeneo as a Global Leader in Product Information Management

BOSTON, February 4, 2025, Akeneo, the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, announced today that it has been named a leader in IDC’s 2024-2025 IDC MarketScape Worldwide Product Information Management for Commerce Vendor Assessment, IDC TechScape: Frictionless CX-Enabling Technologies in Retail, 2025.

The IDC MarketScape Assessment, featuring 19 vendors, evaluates vendors across a variety of specific criteria and focuses on representing the most reflecting of a typical PIM buyer’s selection shortlist for digital commerce use cases. The criteria include having a minimum of 20 active customers, the vendor must syndicate product data into a minimum of five different major commerce channels, meeting IDC’s definition of a PIM application for commerce in terms of functionality, qualifies as SaaS or cloud-enabled, and the vendor must go to market as a PIM application for digital commerce. In the assessment, Akeneo is recognized for its open-source application, allowing customers to try it free of charge, comprehensive native product activation and syndication through Akeneo Product Cloud: Activation for retail, and its ease of use and strong customer support. 

“The recognition of Akeneo as a leader within this report exemplifies our continued commitment to our customers to provide the most innovative, future-proof offering on the market,” said Romain Fouache, CEO at Akeneo. “We are very proud of our team’s dedication and appreciative of the trust that our customers place in our products and services, to not only meet the needs of evolving customer demands but continue moving the needle when it comes to next-level product experience innovation.” 

In addition to Akeneo’s recognition in the IDC MarketScape Assessment, Akeneo was also named in the IDC TechScape: Frictionless CX-Enabling Technologies in Retail, 2025. The IDC TechSpace aims to provide a detailed snapshot of the various technologies that every retailer needs to evaluate and consider to enable and provide a frictionless shopping experience. The technologies are separated into three major categories based on adoption levels within each category and their impacts on user organizations. Akeneo is recognized for its use and integration of AI and GenAi to organize digital content (i.e. product descriptions, digital marketing, advertising needs, etc.) and its ability to streamline visual content to create the most effective communication. 

Akeneo is trusted by more than 900 PIM enterprise customers and integrates with more than 450 marketplaces including Amazon Marketplace, eBay, Walmart Marketplace, and Shopify. To view the full IDC Marketscape report click here. For more about Akeneo’s best-of-breed technology, extensive partner network, and solutions tailored to specific business and buyer needs, visit Akeneo’s website.