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Jan 29, 2021

Boohoo turns to Akeneo to improve product data quality and fuel rapid growth

Upgraded Product Experience Management (PXM) solution helps fast-fashion pioneer sell over 3 million unique products across multiple channels   London, 29 January 2021 – Manchester, U.K.-based fast-fashion pioneers boohoo today...

Upgraded Product Experience Management (PXM) solution helps fast-fashion pioneer sell over 3 million unique products across multiple channels

  London, 29 January 2021 – Manchester, U.K.-based fast-fashion pioneers boohoo today announced the selection of Akeneo, a global provider of Product Experience Management (PXM) solutions, to manage the company’s product information as part of its evolving omnichannel strategy.
Since its launch in 2006, boohoo has grown rapidly, adding more than 6000 products per day. The boohoo catalog now features more than 3 million SKUs sold across a wide range of channels, including an eCommerce website, a mobile app, and a printed catalog.
Boohoo will use Akeneo’s PXM platform to increase sales, reduce time to market, and boost productivity of a team of 250 employees and over 600 suppliers by offering a dedicated solution for all product information while streamlining internal processes. This will help the company  grow and scale its business more quickly and unlock rapid growth. The platform additionally empowers boohoo to centralise product information and quickly measure product data quality and consistency, while driving improvements in product information to deliver compelling, consistent, and personalised product experiences across sales channels.

So far, we have been managing our product information manually, which was time-consuming and a drain on resources. By implementing Akeneo PIM, we will increase efficiency and accelerate our time-to-market while also improving our product data and product experience.

Steve Nolan Head of Technology


Were excited to see the difference Akeneos PXM solution can make for boohoo. Improving product data quality and product experience often has a notable impact on a companys conversion and growth rates, so Im confident this partnership can help the company reach its growth goals.

James Barlow UK Country Manager


About boohoo

We Are boohoo, the brand behind the clothes helping you to #DOYOURTHING. Our brands, boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, Miss Pap, Karen Millen, Coast, Oasis & Warehouse design, source, market, and sell clothing, shoes, accessories, and beauty products.

Weve been doing our thing since 2006, and weve gone global with offices in Manchester, Burnley, London, Leicester, Paris, Los Angeles, and Sydney. Were always bringing something new, with up to 100 new pieces hitting the site every day.

About Akeneo

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.

Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.

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