Welcome to the final edition of the summer Ziggy Customer Campfire Series! We’re headed to Germany to visit SLV, a company with a strong reputation for developing, producing, and marketing high-quality and future-proof lighting solutions. As SLV went through a digital transformation, the company realized it needed to modernize and centralize its time-consuming and resource-intensive data sharing process, which relied heavily on Excel sheets. They switched on Akeneo PIM, went live in only 3 months and quickly saw results: team members trained in a few hours, and enrichment and translation effort dropped by 80% Watch the video below to hear Oliver Kleinjans, Team Leader, Sales Master Data Center for SLV, explain how SLV uses Akeneo PIM to make their products shine!

At Akeneo, we’ve long been evangelists for Product Experience Management (PXM), so we were thrilled to see Gartner recognize the movement in a detailed new report entitled Evolve From Product Information Management to Product Experience Management With a 360-Degree Analytics Strategy (Gartner subscription required). “Organizations need to evolve from product information management to product experience management,” writes director analyst Simon Walker in the report. “In doing so, data and analytics leaders will unlock greater business value through their programs by connecting product information to product analytics to optimize product experiences for customers.” We couldn’t agree more — and we were thrilled to see Akeneo named in the report as an example PIM vendor. The report explains, “Packaged solutions for PIM provide marketing, commerce and product teams with the ability to create, maintain and draw on a single, trusted and shareable version of rich product content and digital assets for the purposes of multichannel marketing and unified commerce.” Online merchants have always made an effort to manage product information, including product dimensions, descriptions, and assets such as pictures. But with the advent of PXM, they’re managing how customers consume that information. By fine-tuning every detail, brands can offer not just consistent product information, but a delightful online experience that delivers accurate information while also building loyalty and engagement. Gartner states that the Product 360 is “a 360-degree view of products connects all trusted product data assets in order to fulfill specific channel requirements.” When someone in Tokyo searches for a machine part, for instance, a well-optimized PXM platform delivers not just a generic list of product information, but a tailored experience: a Japanese-language product description that aligns with the customer’s specific pain points, perhaps, along with videos or interactive tools that perfectly illustrate the product in an appropriate setting. In other words, where PIM optimizes information, PXM leverages that information to put the customer at the center of the product discovery and sales process. By integrating information from disparate data sources, a robust PXM solution can help brands communicate about their products online in rich, compelling, and consistent ways, without constant intervention or oversight from marketers and sales teams. PXM tools can also incorporate customer-behavior data to further refine the product experience, allowing brands to ensure they delight customers at every possible touchpoint. That’s crucial in the B2B setting: a recent Akeneo survey found that 56% of B2B professionals view PXM as the key to boosting sales, and 45% believe they could increase their prices if they optimized their customer experience. While B2B brands recognize the power of customer experience, though, many are still struggling to achieve results, with more than half saying they lack dedicated PIM and PXM capabilities. The tools and best practices needed for success already exist, and companies like Akeneo are ready to help brands build out the PXM solutions they need. So check out Gartner’s report for specific recommendations and insights about what PXM can do for your brand. And, when you’re ready to unlock your full potential, get in touch with Akeneo. Gartner “Evolve From Product Information Management to Product Experience Management With a 360-Degree Analytics Strategy,” Simon Walker, 5 May 2020

In this week’s edition of the Ziggy Customer Campfire Series, we’re calling up our friends in Italy to relay the story of smartphone accessories seller SBS Mobile. Smartphone and tablet technology is constantly being updated and improved upon, forcing accessories providers to move quickly and offer an extensive range of products to remain competitive. So, in search of a solution to their increasingly complex product catalog, SBS Mobile decided to implement Akeneo PIM — and was quickly glad they did! SBS Mobile was able to take control of product information by instituting a single source of truth for product data management and enrichment, accelerating time-to-market while increasing product data quality and easing expansion to new territories. Watch the video below and discover how SBS Mobile used Akeneo PIM to conquer product data complexity, unite their IT and Marketing teams, and grow their business. https://youtu.be/fwYJ_Vxmexs

In this week’s edition of the Customer Campfire Series, Ziggy heads to South Africa to hear the tale of omnichannel retailer JD Group, a company with a simple mission statement: Bring quality, durable goods to customers at a fair price. In their pursuit of this goal, the company had built a massive catalog filled with thousands of different furniture, appliances, and consumer electronic products. But this massive product catalog was becoming a challenge for the company to manage. With JD Group’s scattered and siloed product information, the many different sales channels and merchandising teams across the company yearned for a centralized authoritative source of product information. Check out the video below to discover how JD Group took advantage of Akeneo PIM’s out-of-the-box functionality – and its flexibility to support their specific requirements — which enabled them to slash time-to-market from 6 days to 6 hours, boost productivity, and deliver a great product experience! https://youtu.be/ogix9dKrqYU

That includes everyone’s favorite three-headed hydra, Ziggy! She’s gathering the Akeneo PIM community around the campfire to share stories of scary product information problems and heroic PIM solutions, featuring the Akeneo customers that lived to tell the tale, as part of the new Customer Campfire Series! In our first campfire fable, we travel to Omaha, Nebraska, to hear the story of Midland Scientific. The company has staked out a reputation in the scientific community, growing to become a leading distributor and seller of scientific and laboratory equipment. With over 400,000 products for sale, Midland needed a fast and cost-effective way to manage the diverse and complex product information demands of its growing catalog. Watch the video to hear Rodrigo Neves, Technology Officer at Midland Scientific, as he explains how Akeneo PIM helps Midland Scientific manage a diverse and highly technical catalog, increase productivity, and provide a compelling product experience — all while cutting enrichment costs from $5/SKU to $1/SKU. https://youtu.be/biEZ2g7XwIo

But as we’ve learned over the course of the past few weeks, the story behind this refreshing aperitif is a study in delivering a great product experience. Did you miss any episodes of this epic tale? Perhaps a binge-watch is in order? Not to fear! We’ve compiled each of the four episodes of the Ziggy Cocktail Experience, so you can watch it on repeat to your heart’s content. Just click the play button below and you’ll be transported to that lovely tavern where the heroes of our story await. Take that, Netflix.

It’s all come down to this, our final episode in the Cocktail Experience(s) video series! Our heroine has discovered the vodka that’s used to create the wonderful Ziggy Cocktail, and learned about each step that goes into creating this compelling concoction. So what does the final chapter of the Cocktail Experience(s) have in store? Will our heroine Julia successfully acquire the secret recipe? What is the human connection that brings it all together? Or are there more people involved in creating the product experience that she has yet to meet? Can’t stand to wait another minute before finding out the end of the story of the Ziggy Cocktail? You don’t have to! Check out the finale below.

Welcome to episode 2 of our Cocktail Experience(s) video series! Our heroine Julia has had her first sip of that delicious Ziggy Cocktail, and now she’s desperate to find out exactly what the ingredients of this lovely libation are. There’s just one problem — the recipe is a closely guarded secret, protected by the close-knit and diverse family of professionals that produce it. And all of them have their own secret ingredients, processes, and innovations that contribute to the ingredients that make the cocktail a true experience. In episode 1, Julia declared how important it is to know what’s in the products we buy — she’s about to learn how meticulous attention to ingredient sourcing contributes to brand values, where every part of the process is crucial to success. So if you want to learn what ingredients are at the heart of the fabulous Ziggy cocktail, check out Episode 2 of the Ziggy Cocktail Experience below!

This year’s series is about the Ziggy Cocktail — the world’s most delicious drink, aptly named after the Akeneo company mascot! So, what goes into creating this potent potable? Julia, the heroine of our tale, has the same question on her mind — but the answer is harder to find than she might have hoped! While the drink is delicious, its lack of product information leaves her wanting more, and the other patrons at the bar don’t seem to be any better informed than she is… Check out Episode 1 of the Story of the Ziggy Cocktail below!

PIM has proven to be an important piece of technology that should be considered as a way to actually accelerate the pace of getting your eCommerce site up and running. Without it, organizations are left to manually acquire and prepare product information and transform it for use in the new eCommerce site and to external marketplaces.

With PIM, however, this process can be made to go much faster and delivers the added benefit of making managing product information as your catalogs adapt and evolve simpler and easier as time goes on. PIM can ultimately help you reduce return rates by up to 40%, reduce product enrichment costs by as much as 5x, and increase conversion rates by 400%.

A common concern we hear raised is “Our digital transformation project is moving fast and we’re worried about making the project longer if we include PIM.” So how long does it take to implement and deploy your PIM and start seeing some of these benefits and realizing a return on your investment? No two PIM projects are alike, but by using the right approach, it can lead to go-lives in less time than you think — in fact, you can be up and running in a matter of weeks!

The key to getting value rapidly is to take a “minimum viable product” implementation approach. Fortunately, Akeneo PIM supports this approach so you can deliver an initial, working solution rapidly, and still be able to evolve and grow the PIM to a “perfect” state over the longer term.

Integrate with ease

Another common concern we hear is about integrating PIM with your existing stack. How much extra effort is this going to add to my project?

Akeneo’s highly connected PIM is ready to fit perfectly into your existing tech arsenal. We offer fully documented APIs, and with our marketplace you can easily integrate Akeneo PIM by working with one of our more than 100 extensions and connectors to leading eCommerce platforms, print solutions, syndication tools, translation services, and more, all designed to simplify and speed integration. This saves you the costs and person-hours that are typically spent enriching product information without PIM and manually feeding complete product data to your sales channels.

Tips for a fast go-live: Think big, start small

Even the longest journeys start with a first step, so think big and start small, then iterate and evolve over time. You can have a vision for what you want the perfect PIM to be able to do, but you don’t need to design and build the ultimate PIM solution before you go-live. Adopt a good/better/best approach to help you design the simplest PIM possible, then add additional functionality as your business grows and your needs evolve.

That way, you can get your PIM project started quickly, provide accurate, consistent, and compelling product information and better product experiences for your customers, and scale sustainably with a fast and easy go-live process with minimal investment.

Get flexible

Maybe you think PIM is a nice-to-have tool in your arsenal, but not your must-have or go-to weapon in the omnichannel commerce war? Or perhaps you’re convinced that PIM is too complex to implement and adopt quickly?

Instead, you can adopt and implement PIM into your teams’ product information processes easily and efficiently, without wasting valuable energy, money, or time. By leveraging Akeneo PIM’s flexibility, and adaptability, you can allow your solution to grow and evolve alongside your business. The key is to select a solution that doesn’t force you to define the distant future up-front — as well have all seen, things can change rapidly.

Take care of your teams

Now more than ever, it’s important that your product enrichment team be able to efficiently and productively update product information in order to get your products to customers quickly.

But if your teams are relying on outdated or poorly suited solutions to manage product information they won’t be able to work efficiently to meet your current needs or change catalogs in the future. This is especially true for smaller, thinly spread, or fully remote teams, who are often also suffering from a lack of resources or support. Fortunately, there is an answer — use PIM to help your team react to changing demarket demands with ease and efficiency.

Look at the example of Midland Scientific. The company was able to train college students to successfully use the PIM to enrich products in a matter of weeks, and leverage Akeneo’s easy-to-understand user interface and short learning curve to help its team rapidly adopt the solution.

Check out the podcast below to hear a brief conversation about the MVP approach and some tips and advice on how to leverage this agile implementation methodology.

Ready to add an MVP to your team? Contact us and we’ll help ensure your PIM project gets off on the right foot!  https://open.spotify.com/episode/4NwV7lA5AK7RlsObwAE46U?si=Vz2FLQ1xRGeaViPFkvexvQ