Aug 17, 2020
Welcome back to Ziggy’s Customer Campfire Series! In last week’s edition, we heard the story of the JD Group and learned how the company used Ak...
product experience management
product information management
SBS Mobile akeneo pim
SBS Mobile pim
Welcome back to Ziggy’s Customer Campfire Series! In last week’s edition, we heard the story of the JD Group and learned how the company used Akeneo PIM to manage a massive product catalog.
In this week’s edition of the Ziggy Customer Campfire Series, we’re calling up our friends in Italy to relay the story of smartphone accessories seller SBS Mobile. Smartphone and tablet technology is constantly being updated and improved upon, forcing accessories providers to move quickly and offer an extensive range of products to remain competitive.
So, in search of a solution to their increasingly complex product catalog, SBS Mobile decided to implement Akeneo PIM — and was quickly glad they did! SBS Mobile was able to take control of product information by instituting a single source of truth for product data management and enrichment, accelerating time-to-market while increasing product data quality and easing expansion to new territories.
Watch the video below and discover how SBS Mobile used Akeneo PIM to conquer product data complexity, unite their IT and Marketing teams, and grow their business.
Sep 15, 2022
6 min to read
As consumer expectations continue to skyrocket and marketing strategies race to adapt, using every available resource to ensure the success of omnicha...
Sep 12, 2022
6 min to read
Omnichannel marketing incentivizes retailers to invest in the quality of every customer’s experience and improve their ability to understand and mar...
Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more