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Case Study: The Agent

Divide by 2 the time-to-market of products to export them in less than 10 days on European marketplaces.

With two collections each year and the addition of numerous capsules per season that must be published at the same time on all the marketplaces, the time-to-market issue is key for our business

Romain Aymeric, Deputy General Manager

Project Summary

Challenges

  • Coordinating multiple collections across various marketplaces caused delays.
  • Complex classification requirements - each marketplace had its own unique structure, requiring manual adjustments.
  • Ensuring comprehensive product sheets was time-consuming and took significant effort.

Benefits

  • 50% faster time-to-market - new collections published in under 10 days.
  • AI automated product mapping and attribute extraction providing effortless classification and enrichment.
  • Higher-quality listings led to better visibility and conversions.

Challenge

As a company reinventing the fashion agent business, The Agent helps brands expand into major European marketplaces. With two major collections per year and additional capsule collections launching each season, ensuring a fast and seamless product rollout across multiple marketplaces is critical.

Each marketplace requires a unique product classification system, and standardizing product data from various brand partners was a time-consuming challenge. Additionally, enriching product sheets with the right attributes was essential for better product visibility, improved conversion rates, and fewer returns.

To stay competitive, The Agent needed a solution to streamline and accelerate three key phases of product launches:

  • Standardizing product catalogs to align with marketplace requirements.
  • Classifying products according to each marketplace’s unique nomenclature.
  • Enriching product sheets to improve product discoverability and customer experience.

 

Today, we are able to guarantee our customers the export of their new collections to European marketplaces in less than 10 days. The round-trips with the brands' teams have been reduced by half thanks to the intuitive interface of the SDM platform

Romain Aymeric, Deputy General Manager

Solution

To overcome these challenges, The Agent implemented SDM, an AI-powered solution for automating product data standardization, classification, and enrichment.

By integrating SDM, The Agent significantly reduced manual back-and-forth communication with brand partners, as the platform allowed direct catalog imports and automatic normalization. SDM’s AI-driven algorithms handled classification errors and provided smart suggestions, ensuring accurate product mapping across multiple marketplaces.

Additionally, SDM automatically enriched product sheets, extracting twice as much relevant information from descriptions and characteristics. This not only improved product quality but also enhanced searchability and ranking on marketplaces, leading to better conversion rates.

SDM has revolutionized our internal process by dividing our time-to-market by 2. Our partners use the SDM platform directly to import their catalogs. The AI normalizes, standardizes, and classifies the products automatically.

Aude Guillome, Project Manager

Results

By leveraging SDM, The Agent achieved faster product launches, improved efficiency, and a better customer experience:

  • Time-to-market cut in half – product exports to European marketplaces were accelerated, ensuring new collections went live in under 10 days.
  • Automated classification & enrichment – SDM handled the majority of data processing, allowing teams to focus only on complex cases.
  • Seamless partner integration – the intuitive SDM platform enabled partners to directly import catalogs, reducing manual workload and improving collaboration.

With SDM, The Agent successfully streamlined product launches, optimized marketplace listings, and enhanced the overall customer experience, strengthening its competitive edge in the fashion industry.

 

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