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Case Study: Fossil

Fossil Group, Inc. Transforms Product Information Management with Akeneo

Akeneo has transformed Fossil’s product management and data handling processes, bringing automation, efficiency, and consistency to our seasonal process.

Christine O’Reilly-Elliott, Director Global Content Operations

Challenge

Fossil Group, Inc. is a global design, marketing, distribution, and innovation company specializing in lifestyle accessories. Managing product information across multiple channels was becoming increasingly complex, as data was scattered across disparate spreadsheets. This created inefficiencies, inconsistencies, and delays in getting accurate product information to employees and customers. Information silos disrupted workflows and made it difficult to maintain data accuracy. The lack of centralized data management resulted in inefficiencies and slowed down time-to-market. Additionally, manual content creation processes required significant effort and were prone to errors.

Solution

Fossil achieved a complete transformation of its global product information management, adopting Akeneo. This allowed them to centralize all customer-facing data, automate content creation through Akeneo’s translation and rules features, and accelerate their seasonal product launches. As a result, Fossil now provides consistent, scalable product information, driving operational efficiency and enhancing the online customer journey.

Results

The team has seen a significant improvement in product data accuracy across all channels, making it easier for them to access and update information quickly. The streamlined process has allowed Fossil to achieve:

  • 85% improvement in product data accuracy
  • Fast and easy data retrieval across channels
  • Accelerated growth as a result of its enhanced competitive edge

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