Akeneo PIM’s workflow allows us to be more efficient. We can exchange product information more easily, and have a product enriched before it even arrives in our warehouse.

The Challenge

Since 1994, Italian company SBS Mobile has established its reputation as a global leader in the market for smartphone accessories.

This market has been quickly growing in recent years. According to researchers, the industry grew to reach $224.69 billion as of 2018, and is expected to grow to $284.05 billion by 2026. But while the reward for retailers in this space can be great, the challenges loom just as large.

Because consumer tastes are rapidly changing and smartphone and tablet technology is constantly being updated and improved upon, accessories providers need to move quickly and offer a large range of products to remain competitive. According to Alexander Karelin, CTO, SBS Mobile offers more than 6,000 unique products to customers via three sales channels.

What’s more, SBS Mobile products are often highly technical and are designed to match specific devices. This combination of a large, diverse, and technical product catalog, however, made it difficult to enrich and manage product information.

Initially, the company worked to manage this information using internal databases and external databases. However, this proved to be an insufficient method for handling product information, and SBS Mobile soon realized they needed a dedicated, purpose-built solution for managing product information.