We really liked the smooth UI offered by the solution, and truly believed in the story of Akeneo.
Jimmy Nordh

CTO

Pierce is the parent company of a group of online motorcycle and motocross parts and accessories and parts retailers — including 24mx, XLmoto, and Sledstore — which cater to motocross, motorcycle, and snowmobile enthusiasts.

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Challenge

Pierce is the parent company of a group of online motorcycle and motocross parts and accessories and parts retailers — including 24mx, XLmoto, and Sledstore — which cater to motocross, motorcycle, and snowmobile enthusiasts.

Pierce debuted in 2006 with a small online store that solely sold parts and accessories, and had a team of just four employees. Within just a few years, however, the company launched 24mx, offering spare parts and equipment to motocross riders. By 2013, the company had opened a pair of new eCommerce stores, XLmoto and Sledstore and boasted a team of more than 30 employees serving more than 800,000 customers. 

As the company continued to expand, and the number and diversity of products offered continued to rise, those at the helm realized they needed to make major changes in order to sustain and continue that growth. 

Those included doing away with Pierce’s “homebrewed” product information solution and its series of spreadsheets, according to CTO Jimmy Nordh. In its place, they hoped to implement a robust PIM system that could help the company fix a slow time-to-market and improve both access to, and the accuracy of their product information.

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