Akeneo Unveils AI-Powered Innovations and Deeper Integrations with Salesforce

en

With Akeneo, we have taken an important step towards delivering a consistent customer experience across all channels.

Obelink

Number of Users

7 users

Number of Products

33,000 skus

Data Sources

Suppliers’ datasheets

ERP

Product managers

Distribution Channels

eCommerce

print

POS

Obelink is Europe’s leading retailer of outdoor and camping equipment. Founded in 1959 by Jan Obelink, it remains a family-owned and operated business. Obelink offers Europe’s widest assortment of tents, awnings, caravans, camping equipment, outdoor equipment, garden furniture and more. They carry more than 33,000 products that are sold via online, catalog, and in their megastore.

The Challenge

Obelink is Europe’s leading retailer of outdoor and camping equipment. Founded in 1959 by Jan Obelink, it remains a family-owned and operated business.

Obelink offers Europe’s widest assortment of tents, awnings, caravans, camping equipment, outdoor equipment, garden furniture and more. They carry more than 33,000 products that are sold via online, catalog, and in their megastore.

Before using a PIM, Obelink used Excel to manage product information sourced from their ERP system and from suppliers. Obelink also managed product data directly in their eCommerce platform. This de-centralized, multi-solution approach made it very difficult for the Obelink team to manage and control the product information quality requirements they required to effectively sell and service customers.

Because Obelink sells in an omnichannel environment – online, catalog, and in-store it was very challenging to deliver consistent product information across all channels.

Want to read the full story?

Continue Reading...

Join the Akeneo community!

Sign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.