Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
eCommerce Manager
Wil Salden
Number of Users
7 users
Number of Products
33,000 skus
Data Sources
Suppliers’ datasheets
ERP
Product managers
Distribution Channels
eCommerce
POS
Obelink is Europe’s leading retailer of outdoor and camping equipment. Founded in 1959 by Jan Obelink, it remains a family-owned and operated business. Obelink offers Europe’s widest assortment of tents, awnings, caravans, camping equipment, outdoor equipment, garden furniture and more. They carry more than 33,000 products that are sold via online, catalog, and in their megastore.
Obelink is Europe’s leading retailer of outdoor and camping equipment. Founded in 1959 by Jan Obelink, it remains a family-owned and operated business.
Obelink offers Europe’s widest assortment of tents, awnings, caravans, camping equipment, outdoor equipment, garden furniture and more. They carry more than 33,000 products that are sold via online, catalog, and in their megastore.
Before using a PIM, Obelink used Excel to manage product information sourced from their ERP system and from suppliers. Obelink also managed product data directly in their eCommerce platform. This de-centralized, multi-solution approach made it very difficult for the Obelink team to manage and control the product information quality requirements they required to effectively sell and service customers.
Because Obelink sells in an omnichannel environment – online, catalog, and in-store it was very challenging to deliver consistent product information across all channels.
Sign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |