Avec Akeneo, nous avons franchi une étape importante pour offrir une expérience client cohérente sur tous les canaux.

The Challenge

Obelink is Europe’s leading retailer of outdoor and camping equipment. Founded in 1959 by Jan Obelink, it remains a family-owned and operated business.

Obelink offers Europe’s widest assortment of tents, awnings, caravans, camping equipment, outdoor equipment, garden furniture and more. They carry more than 33,000 products that are sold via online, catalog, and in their megastore.

Before using a PIM, Obelink used Excel to manage product information sourced from their ERP system and from suppliers. Obelink also managed product data directly in their eCommerce platform. This de-centralized, multi-solution approach made it very difficult for the Obelink team to manage and control the product information quality requirements they required to effectively sell and service customers.

Because Obelink sells in an omnichannel environment – online, catalog, and in-store it was very challenging to deliver consistent product information across all channels.