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Case Study: Lagardère - Travel Retail

Lagardère Travel Retail specializes in the distribution of luxury goods, and operates airport retail concepts - Aelia Duty Free - abroad. Its business areas are Fragrance, Cosmetics, Alcohol, Tobacco, Gastronomy, Confectionery and Fashion.

The user-friendly interface is a major advantage of Akeneo PIM.

Clara Ozawa, Product Manager

Issues

  • Centralized product information database that allows Lagardère to produce unique content depending on the sales channels.
  • Automated product data import.

Key Figures

  • Number of contributors: 3.
  • Number of products: 30,000.
  • Data sources : ERP & suppliers’ files.
  • Distribution channels : e-Commerce (Magento), mobile apps, interactive terminals.
  • Project duration : 6 months.

The Challenge

For Lagardère Travel Retail, having a PIM was a prerequisite for its digital transformation. Exposing its product catalog outside a store for the first time, it was essential to enrich product data from its ERP and distribute them with variations for various channels.

In this regard, Lagardère Travel Retail needed to have an enriched and centralized product database, interfaced with its ERP and Magento e-commerce solution.

Akeneo PIM quickly became the ideal tool to manage centralized product data. It brings together the core information residing in the ERP with enhanced marketing organized by sales channels and locales.

This project has two major objectives:

  • Manage a centralized product database, differentiated per sales channels, to simply and quickly enrich data depending on each destination.
  • Implement automated processes to collect enriched data.

«We needed a user-friendly, efficient, flexible and fast solution. That is why we chose Akeneo.»

 

The Akeneo PIM solution is really user-friendly and fast, and above all useful!

Clara Ozawa, Product Manager

The Solution

The project only took six months to implement. Users were able to quickly and naturally get up to speed.

Specifically, how does it work?

Akeneo PIM is connected to Magento and the ERP, as well as the Lagardère Travel Retail multimedia enrichment platform. Data is imported directly from the ERP and enriched through Akeneo PIM. The suppliers also access the PIM and enrich product information directly inside Akeneo. Then once the product data is complete this information gets exported to the various sales channels. Each channel receiving different content adapted to their needs.

 

 

 

We can now confidently increase our product catalog.

Clara Ozawa, Product Manager

The Result

The implementation of Akeneo PIM and its user-friendly interface allowed Lagardère Travel Retail to save time and increase speed to market, both with (import and export) and through automated catalog updates.

 

Integrating mass produced content and connecting several sales channels simultaneously allowed Lagardère Travel Retail to be self-sufficient from a marketing perspective, and brought confidence to increase the volume of its product catalog.

 

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.