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Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
Brand Product Content Manager Lagardère Travel Retail
Clara Ozawa
Number of Users
3
Number of Products
30000
Data Sources
ERP & suppliers
Distribution Channels
e-commerce (Adobe Commerce)
Internet
apps
interactive terminals
System Integrator
6 months
Lagardère Travel Retail Duty Free and Luxury specializes in the distribution of luxury goods, and operates airport retail concepts abroad. Its business areas are Fragrance, Cosmetics, Alcohol, Tobacco, Gastronomy, Confectionery and Fashion (ready-to-wear, leather goods, watches and jewelry). Lagardère Travel Retail Duty Free and Luxury has a network of 350 stores called Aelia Duty Free, located in over 50 airports across 18 countries.
For Lagardère Travel Retail, having a PIM was a prerequisite for its digital project. Exposing its product catalog outside a store for the first time, it was essential to enrich product data from its ERP and distribute them with variations for various channels. In this regard, Lagardère Travel Retail needed to have an enriched and centralized product database, interfaced with its ERP and Adobe e-commerce solution.
The PIM quickly became the ideal tool to manage centralized product data. It brings together the core information residing in the ERP with enhanced marketing data in several languages.
This project has two major objectives:
“We needed a user-friendly, efficient, flexible and fast solution. That is why we chose Akeneo.”
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