Prior to Akeneo PIM, we were not able to provide customers nor employees with accurate, consistent, or high-quality information.
Markus Panofen

Head of Digital Marketing

EMKA was founded in Velbert, Germany in 1932, as a production company for bicycle accessories and hardware. In the decades since, the business has become an international powerhouse across a range of industries.
EMKA GROUP is now the world market leader for closures, hinges, and seals used in switching and control cabinets for electronics and electrical engineering, operating across Europe, North America, and Asia. The company’s catalog offers approximately 15,000 items, including products in transportation, IT, and climate control, developed, manufactured, and assembled at eight production sites in six countries.

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Challenge

EMKA was founded in Velbert, Germany in 1932, as a production company for bicycle accessories and hardware. In the decades since, the business has become an international powerhouse across a range of industries.

EMKA GROUP is now the world market leader for closures, hinges, and seals used in switching and control cabinets for electronics and electrical engineering, operating across Europe, North America, and Asia. The company’s catalog offers approximately 15,000 items, including products in transportation, IT, and climate control, developed, manufactured, and assembled at eight production sites in six countries.

Over the years, managing product information for this massive catalog became a nightmare. Data was spread across a wide range of applications across sites, departments, product lines and industries. Information was not centrally organized and the search for information was time-consuming. Old data was often difficult to find, trapped in silos across the organization, and difficult to use.

As a result of this product information chaos, the company’s content was quite inaccessible, inaccurate, inconsistent, or low-quality. As it looked to expand to new digital channels and international markets, EMKA knew it needed to create a single source of truth for its wide array of product information and assets.

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