Most PIMs come at it as a data solution, but Akeneo approaches it as a business solution.
Chris Windsor

Sales and Marketing Manager at Boshart Industry

Founded in Ontario, Canada in 1955, Boshart Industries has become a well-known maker and seller of rough plumbing and water well accessories.

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Challenge

Founded in Ontario, Canada in 1955, Boshart Industries has become a well-known maker and seller of rough plumbing and water well accessories.

After more than six decades in the business, the company was highly experienced in selling directly to wholesalers and other businesses. But, as the company continued to reach new heights, it also realized it had serious product information problems that could impede future growth. 

The manufacturer lacked a single source of truth for product information. They were managing products via legacy solutions like home-brewed PIMs and Microsoft Excel. As a result, customers were flooded with streams of inconsistent or even incorrect data, causing them to lose trust in the brand. These inaccuracies and inconsistencies were particularly problematic, as the company’s customers require high levels of trust that the highly specific and technical pipes and parts they are ordering will arrive as expected. 

These challenges also slashed the company’s productivity and delayed its time-to-market, which was particularly painful in an age where customers have grown to rapid shipping and delivery. What’s more, digital channels were not the only ones affected by these slowdowns. Updating the company’s 300-plus page print catalog was also a massive manual undertaking, and a slow-moving one at that.

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