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Founded more than 30 years ago in St. John’s, Newfoundland, Bentley has become known as a pioneer in the luggage and handbag market, establishing themselves across Canada with more than 160 brick and mortar stores, along with a thriving eCommerce business, and printed catalogs.
After more than two decades in the brick-and-mortar retail space, Bentley wanted to continue to grow its eCommerce business. However, in order to do so, the company knew it would need to completely overhaul its outdated and inefficient product information solutions and processes.
These outdated solutions, which largely consisted of spreadsheets and daily copy-and-pasting, slowed employee productivity, and time-to-market down to a snail’s pace. This not only meant fewer selling days for new products, but it hindered the company’s efforts to add new SKUs to its existing product catalog.
What’s more, these solutions left the company with low-quality product information and poor product experiences. This made it more difficult for potential shoppers to find Bentley’s online store, further threatening the company’s potential digital revenue. So, determined to finally cast out the plague of poor product information management, Bentley decided to adopt a PIM system.
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