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Product
Solutions
Omnichannel Product Activation
eCommerce Replatforming
Composable Commerce
Moving Commerce Suites
Activating Owned & Unowned Channels
3P Marketplaces Experiences
Centralize Product Information
Incorporating Brand Values
Complying with Regulations
Line of Business
IT
Developers
Fashion
Retailers & Distributors
Brand & Manufacturers
Food & Beverage
Automotive
CPG
Energy & Utilities
Senior merchandiser, eCommerce
Marie-Lou Blais
Number of Users
15
Number of Products
30,000+
Data Sources
ERP
Spreadsheets
Distribution Channels
3 (retail stores
Magento eCommerce store
catalog)
Founded more than 30 years ago in St. John’s, Newfoundland, Bentley has become known as a pioneer in the luggage and handbag market, establishing themselves across Canada with more than 160 brick and mortar stores, along with a thriving eCommerce business, and printed catalogs.
After more than two decades in the brick-and-mortar retail space, Bentley wanted to continue to grow its eCommerce business. However, in order to do so, the company knew it would need to completely overhaul its outdated and inefficient product information solutions and processes.
These outdated solutions, which largely consisted of spreadsheets and daily copy-and-pasting, slowed employee productivity, and time-to-market down to a snail’s pace. This not only meant fewer selling days for new products, but it hindered the company’s efforts to add new SKUs to its existing product catalog.
What’s more, these solutions left the company with low-quality product information and poor product experiences. This made it more difficult for potential shoppers to find Bentley’s online store, further threatening the company’s potential digital revenue. So, determined to finally cast out the plague of poor product information management, Bentley decided to adopt a PIM system.
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