Akeneo Announces Walmart Marketplace Integration

Akeneo recently announced their integration with Walmart Marketplace, helping leading US brands and distributors activate their enriched product catalog to reach new audiences and increase sales.

What is Walmart Marketplace?

Walmart Marketplace is an online platform that allows third-party sellers to list their products alongside first-party offerings on Walmart.com and reach millions of potential buyers. 

When people search for products on Walmart.com, third-party sellers' products will appear in search results along with other items. Sellers on Walmart Marketplace have access to a built-in audience of 120 million Walmart.com monthly visitors and loyal customers who shop with Walmart across different categories and channels.

Akeneo & Walmart Marketplace

The newly released direct API integration allows Akeneo Activation customers to quickly set up the Walmart Marketplace channel, pull in product requirements, map & transform their enriched PIM data to meet Walmart requirements, and syndicate product information and digital assets automatically to stay compliant with Walmart requirements.

Historically, activating your presence on such an important marketplace like Walmart.com required wasting hundreds of hours wading through spreadsheets, filling out countless attributes and trying to pull data from multiple sources to try and create a complete product record. Not only did this manual process lead to slower time to market, but it also was incredibly error-prone and often led to poor performances on a crucial marketplace.

Now, with Akeneo Activation in place, companies can automate this entire process, pulling enriched product information from an organized central repository within Akeneo PIM and syndicating directly to Walmart Marketplace.

You can learn more about the integration and how Akeneo can help you optimize your sales performance on Walmart Marketplace: https://www.akeneo.com/walmart-marketplace/ 

Akeneo Activation

Connect your enriched product data in Akeneo PIM to top retailer and marketplace sites like Walmart.com to drive compelling customer experiences, increase conversions, and sell more products.

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Tom Bennett, Senior Product Marketing Manager

Akeneo