Jun 10, 2018
Summer seasonal sales play a key role in customer buying behavior. In fact, many customers wait for seasonal sales just so they can purchase items at ...
Summer seasonal sales play a key role in customer buying behavior. In fact, many customers wait for seasonal sales just so they can purchase items at cheaper prices.
This presents a major opportunity for eCommerce companies to generate additional sales:
What’s more, some vendors order new and cheaper products just to include in seasonal sales. When the season is over the changeover of collections (especially in fashion and apparel) encourages businesses to empty stock as much as possible before their fall/winter collections are released.
Seasonal sales events provide retailers and eCommerce organizations with a great opportunity to generate a lot of profit and empty out their stock.
This stock changeover occurs across the globe, requiring organizations to be agile in managing product information and promotions. If your product information infrastructure isn’t ready for this tidal wave, you could lose business. You need a tool that can support complete and accurate product information across all sales channels.
Having the ability to quickly prepare specific product offerings and provide the most relevant information is the largest challenge/goal of prepping for seasonal sales. However, this challenge can be overcome by using a robust product information management (PIM) solution. PIM helps omnichannel companies organize, enrich, and publish relevant product data across all of their sales channels.
PIM creates an always-up-to-date product information database that can house summer-specific media, descriptions, and other product information. This streamlines the data enrichment process and ensures that all of your products look great across all of your channels.
PIM makes it easy to manage and enrich specific product groupings for seasonal sales.
The best PIM solutions include tools that help streamline product enrichment. Here’s a sample product enrichment workflow that can be implemented using PIM:
PIM is a productivity tool that makes managing your products for seasonal sales easy. It’s an automated solution for keeping all of your product information centralized, organized, and up to date. It makes it possible for you to seamlessly manage all of your last-minute sale changes and additions to the product catalog. Never again worry about copying and pasting product information from spreadsheets with the accompanying inevitable mistakes, missing information, and delays.
Prepare for seasonal sales with a PIM solution that accelerates time to market and increases productivity.
Of course, PIM is not just for summer sales. PIM gives you agility all year long whether you want to do a limited-edition collection or want to do a small specialty catalog for back-to-school. PIM makes seasonal and contextual sales easy all year long. Responding to customer moods and rapidly changing trends in a timely manner is critical.
Meet customer demand and boost sales with relevant product offerings all year long.
Ready to revolutionize how you handle product information and start boosting your seasonal sales or promotional events? Contact us for a guided tour.
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