Explore why outdated SEO tactics no longer meet the demands of today’s search behavior – and how to adapt. From intent-focused strategies to the role of PIM in improving product content, learn how to make SEO more effective, relevant, and human-centered.
Explore how PCM helps brands centralize and enrich product data, streamline workflows, and improve content delivery across channels, and gain a better understanding of the role of PIM systems, the benefits of great product content, and strategies to overcome common challenges while boosting customer trust and sales.
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2025 Amazon Prime Day has officially been announced for July 8-11; if you’re a brand looking to take full advantage of one of the biggest sales events of the year, then you need to think of this as an opportunity to showcase your brand and captivate customers like never before. Discover tips and tricks for optimizing your Amazon storefront and detail pages to win customers this Amazon Prime Day.
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Explore how these 2025 Experience Award winners elevated product experiences by centralizing data, automating workflows, scaling globally, and integrating seamlessly across their tech ecosystems, proving that great product content powers great customer experiences.
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Welcome to the digital shelf: the online space where products are discovered, evaluated, and purchased. Whether you’re aiming to boost visibility, build customer trust, or drive higher conversions, understanding the digital shelf is key to staying competitive and growing your brand online. But what does it take to actually master this online shopping experience?
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As more brands are transitioning to Digital Product Passports (DPP), there are crucial steps that need to be taken to ensure that brands are compliant with regulations already in place and upcoming regulations. Ranging from data standardization to security protocols, let’s take a look at a few strategies that can future-proof your business through your product information and lay the foundation for compliance with complex regulations.
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Discover how these 2025 PXM Champions turned product data chaos into strategic growth, accelerated time-to-market, and empowered their teams to expand global reach by unifying information, streamlining collaboration, improving data quality, and integrating across tech stacks.
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Explore why PIM and DAM solutions can be a strategic investment that drives real results. From boosting digital confidence and enabling multichannel syndication to creating consistent, compelling product experiences, discover how these systems work together to help businesses scale smarter and grow faster.
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Explore how recipients of the Unlock 2025 Expansion Award overcame product data challenges and unlocked new growth opportunities with Akeneo. By creating a centralized source of truth, automating workflows, integrating across systems, and enabling multilingual content, these companies accelerated time-to-market, improved customer experiences, and achieved global expansion.
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The noise around generative AI is impossible to ignore, but it can be hard to decipher what’s real and what’s a buzzy LinkedIn headline. In this article, we separate fact from fiction by dispelling the five most common myths we’ve heard about AI.
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The search experience is evolving, and if your eCommerce strategy is still clinging to outdated SEO tactics, you’re missing the AI-powered revolution that’s transforming how customers discover products. Discover why traditional SEO is no longer enough to keep up with how consumers are shopping today, and how to deliver smarter, more personalized, and more relevant results.
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When every minute counts, slow time to market and manual product processes can spell lost revenue. Discover how Dwyer Omega leveraged Akeneo’s ready-to-use SAP integration to transform their product operations, eliminate bottlenecks, and enable strategic innovation across global channels.
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Akeneo Supplier Data Manager (SDM) empowers businesses to centralize, automate, and enrich supplier product data like never before. With AI-powered tools, self-service portals, and built-in validation, suppliers can confidently contribute accurate, enriched data that flows directly into your product ecosystem. The result? Faster onboarding, fewer errors, reduced return rates, and more consistent product experiences across every channel.
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