Mar 28, 2019
John Russell, the ex VP of Harley-Davidson once said that “we don’t sell motorcycles. We sell to 43-year-old accountants, the ability to dress in leat...
journal of digital commerce
product experience management
product information management
John Russell, the ex VP of Harley-Davidson once said that “we don’t sell motorcycles. We sell to 43-year-old accountants, the ability to dress in leather, ride through small towns and have people be afraid of them.”
In other words, Harley Davidson sells experiences, not motorcycles. The same can be said of Product Information Management (PIM) systems.
You might think a PIM system is just a neat way to manage your business’ product information, but the overall effect that a PIM system can have on your business and your organization can be dramatic and transformational.
In the new Journal of digital commerce, John Evans, Product Marketing Director here at Akeneo, provides strategies for managing product information, to help you move beyond the Excel pivot table by looking at:
The Journal of digital commerce is a professional trade journal from industry experts and technology partners to help you find your way in the digital jungle.
Is time to drive things forward? Read our full article and download your copy of the Journal of digital commerce today:
Sep 07, 2020
The last portion of the calendar is a busy time for retailers. It starts with the end of summer and the back-to-school rush, as kids and parents...
Aug 05, 2019
It’s the penultimate episode of The Goupil Experience, and Ake has just about given up hope....
Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more