Aug 22, 2018
As you seek to expand to new markets and locales it’s critical to localize your product information for those channels. That means you need to update ...
product information management
As you seek to expand to new markets and locales it’s critical to localize your product information for those channels. That means you need to update your entire catalog — compelling descriptions, market-appropriate specifications, attributes, and media — and configure it for local languages and sensibilities.
To do this at scale, your team can benefit from tools that make localization processes more efficient and enable you to deliver better product experiences, even in a complex environment. Considerations for accomplishing this task and selecting the right tool for the job include:
Product information management (PIM) provides the infrastructure you need to think globally while acting locally.
PIM is a business application designed for marketers and eCommerce teams that makes it easy to address new markets and methodically prepare product information to be translated, localized, and deployed to relevant channels and touchpoints.
PIM is critical to any eCommerce internationalization strategy.
PIM is a centralized tool that makes it easy to address new markets and prepare product information to be translated, localized, and deployed to the relevant channels and touchpoints.
There are a number of PIM solutions on the market. Here’s what to look for:
PIM acts as a single source of truth for all product information.
PIM is the platform you need to power your internationalization strategy. Optimized workflows and tools ensure that your products look good and are relevant across every channel, in every locale, and in alignment with your brand.
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