Jun 01, 2020
Managing product information for hundreds of thousands of pharmaceutical products can be a complicated endeavor in its own right. But add the chal...
product experience management
product information management
retail digital transformation
shopapotheke akeneo pim
That’s the situation that European omnichannel pharmacy Shopapotheke faced not long ago. The company’s outdated and self-built systems for managing product information systems weren’t able to support the company’s continued growth or expansion plans and threatened to undermine the progress already made. That is, until they adopted Akeneo PIM!
Check out the video below as Pamela Kohl, Product Data Management Senior Manager at Shop Apotheke, explains how the company used Akeneo PIM to replace its self-built systems. The result? Healthy growth, better management of a diverse group of more than 500,000 products, improved translation and locale management, accelerated time-to-market, increased efficiency and team collaboration, and more.
Want more insights and best practices on the world of PXM? Check out our eBook, PXM for Dummies!
Sep 15, 2022
6 min to read
As consumer expectations continue to skyrocket and marketing strategies race to adapt, using every available resource to ensure the success of omnicha...
Sep 12, 2022
6 min to read
Omnichannel marketing incentivizes retailers to invest in the quality of every customer’s experience and improve their ability to understand and mar...
Join 40,000+ other e-commerce marketers and get proven strategies on email marketing, CRO and more