This is a commissioned study conducted by Forrester Consulting on behalf of Akeneo.
The strategic value of product information has become clearer due to the expansion of online selling. Product information completeness and quality combined with automated integration enables selling expansion into new sales channels, channel expansion, broadening customer bases, and faster adjustments to market changes. Akeneo’s product information management solution enables these outcomes while providing product manager productivities that lead to retention improvements and value-add work.
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