How Sustainability Shapes What Shoppers Buy

Today’s shoppers expect transparency around how products are made, what they’re made of, and the impact they have, and they’re willing to walk away when that information is missing. 

Based on new consumer research published by Akeneo in our quarterly PX Pulse survey, this report breaks down how sustainability, trust, and product data now influence what consumers buy, resell, and recommend, and what brands must do to keep up.

In this report, you’ll learn:

• Why 65% of consumers now expect sustainability information to be built into the product experience
• How supply chain transparency increases trust for 72% of shoppers
• Where consumers actually look for sustainability information, and why consistency matters
• Why 90% of shoppers prioritize sustainable shopping to some degree, and what exactly they’re prioritizing
• Why missing product data still stops the sale, even for sustainability-minded shoppers
• How recommerce has gone mainstream, with nearly half of consumers already buying secondhand or refurbished products
• Which sustainability details matter most at the moment of purchase

Download the latest PX Pulse Survey Report today!