IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Whitepapers

Jul 25, 2023

The Complete Guide to Digital Commerce

Discover the PX tips and tricks for creating a winning digital commerce strategy that drives a better customer experience.

Type

B2C

Challenge

eCommerce

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In a world where technology reigns supreme and choices abound, the customer journey has transformed into an intricate maze of digital pathways and in-person pitstops. 

Every click, tap, and scroll shapes the customer journey, and the digital age has transformed the act of researching and purchasing into an opportunity for brands to provide an engaging and personalized experience.

As brands strive to navigate this increasingly intricate landscape, understanding and fulfilling the consumer’s hunger for reliable information across the entire customer journey becomes paramount. By implementing a comprehensive digital commerce strategy, brands can empower consumers to make confident purchase decisions, forging deeper connections, cultivating trust, and ultimately enhancing the customer experience. 

In this comprehensive guide, you’ll discover everything you need to create a winning digital commerce strategy, including:

  • All the different channels included in digital commerce, from social to D2C to retailer and beyond, and how to optimize your presence on each one
  • How AI, VR, and other innovative technologies are currently impacting the digital landscape, along with how to prepare for the continued impact in the years to come
  • Four tactics to get started on your journey towards better digital commerce experiences, including real-life examples of brands implementing these strategies today

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