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NRF 2025
Join Akeneo at Retail's Big Show in NYC and elevate your product experience strategy!
Register NowRegister NowRegister NowDiscover the PX tips and tricks for creating a winning digital commerce strategy that drives a better customer experience.
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Challenge
In a world where technology reigns supreme and choices abound, the customer journey has transformed into an intricate maze of digital pathways and in-person pitstops.
Every click, tap, and scroll shapes the customer journey, and the digital age has transformed the act of researching and purchasing into an opportunity for brands to provide an engaging and personalized experience.
As brands strive to navigate this increasingly intricate landscape, understanding and fulfilling the consumer’s hunger for reliable information across the entire customer journey becomes paramount. By implementing a comprehensive digital commerce strategy, brands can empower consumers to make confident purchase decisions, forging deeper connections, cultivating trust, and ultimately enhancing the customer experience.
In this comprehensive guide, you’ll discover everything you need to create a winning digital commerce strategy, including:
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Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
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In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
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This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.
Read the whitepaperSign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
