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Survey Report

8 Insights into How Consumers Feel About the AI Shopping Experience

It’s undeniable that AI is transforming the online shopping experience; from tailored recommendations to instant support via chatbots, AI has seeped into every corner of the online experience. But as AI becomes more embedded in eCommerce, how do consumers perceive this shift?

To answer that question, Akeneo surveyed real shoppers to uncover what they think about the use of AI in digital commerce. The results? While consumers recognize the potential for AI to enhance their shopping journeys, they also raise valid concerns around data privacy, trust, and transparency.

Download the report to learn:

  • How many shoppers have already used AI tools like chatbots and recommendation engines, and which generation is leading the way in adoption.
  • Why 60% of consumers are concerned about how AI uses their personal data, and what brands can do to build trust.
  • How consumers rate their satisfaction with AI-powered experiences and where improvements are needed.
  • Where and how consumers actually want to use AI, from better product recommendations to faster, more accurate support
  • How personalized, transparent AI experiences can reduce returns and increase customer loyalty

Download the full results report now to align your AI strategy with what shoppers expect and deserve.

Download Now

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