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In the Hot Seat: Vaimo’s Head of Sales Talks Retail Tech and Spicy Wings

Vaimo’s Head of Sales, Tommy Essenholm, sits in the hot seat to dish out candid takes on AI hype, PIM transformation, and the future of retail while battling spicy chicken wings.

Pull up a chair for an unfiltered, high-energy conversation with Tommy Essenholm, Head of Sales at Vaimo, as he dives into the big tech shifts redefining retail in 2025. In this “hot seat” interview, Tommy doesn’t hold back on where he sees real business value and where he sees fluff. If you’re navigating composable commerce, skeptical about generative AI, or wondering where PIM sits in the future of digital experience, this video is a must-watch.

Key Takeaways:

  • Why “generative AI is not a silver bullet” — and what to prioritize instead
  • How a new generation of retailers is changing expectations for omnichannel
  • What role PIM plays in driving composable success
  • Vaimo’s predictions for the next 12 months in digital experience and eCommerce
  • The blunt truth about digital transformation fatigue (and how to fight it)

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