How Storyblok and Akeneo Empower World-Class Product Experiences

Alin Tanase of Storyblok sat down with us at Unlock Chicago this year to discuss the power of combining product information and content storytelling through a seamless integration with Akeneo. As consumer expectations for engaging, consistent experiences continue to rise, the Akeneo and Storyblok partnership is helping brands overcome silos and bring their product content to life across every digital touchpoint. From overcoming CMS complexity to future-proofing commerce with AI, Alin offers a practical and forward-looking view of how structured data and dynamic content can work together to drive stronger connections and conversions.
Alin explains the shared value of the Akeneo–Storyblok partnership, highlighting how joint customers are using the integration to create more agile, omnichannel product experiences. We also discuss what makes Storyblok unique, what is most exciting about being part of the Akeneo partner ecosystem, and the evolving role of AI in content-driven commerce.

Key Takeaways:

• How the Akeneo–Storyblok integration unites product data and content for powerful digital experiences
• A behind-the-scenes look at a joint customer success story
• Why flexibility and structured storytelling are key differentiators in modern commerce
• The biggest content mistakes brands make—and how to avoid them
• A glimpse into how AI will enhance content personalization and product storytelling

Want to learn how composable content and product data are shaping the next generation of product experiences? Watch the full Storyblok interview now.