How Mobili Fiver Built Scalable, Global Growth with Akeneo

This interview was conducted in Italian.

In this interview from Unlock London, Ronny Gobbo, CEO of modern furniture manufacturer Mobili Fiver, opens up about the brand’s journey from manual product management to streamlined, scalable success with Akeneo. Selling across multiple international markets and digital channels, Mobili Fiver needed a more structured way to enrich and deliver product content consistently. Ronny shares why they chose Akeneo, how onboarding transformed their workflows, and how the solution has enabled global expansion while supporting agility in a fast-evolving market. His insights highlight how product experience (PX) has become a key lever for business growth, employee efficiency, and customer satisfaction.

Ronny reflects on the inefficiencies of Mobili Fiver’s pre-Akeneo setup and how the shift to a centralized, scalable PIM system helped them enter new markets, adapt to changing customer needs, and accelerate time to market. He also discusses the impact of AI on product operations and offers a personal look at how Akeneo has empowered his teams, from content creators to customer support.

Key Takeaways:

• Why Mobili Fiver selected Akeneo to overcome disorganized product processes and support global growth
• The difference between their product content workflows before and after Akeneo
• How a structured PX strategy helped the company scale into new international markets
• The role of AI in transforming product enrichment and driving efficiency
• The broader impact of Akeneo on employee productivity and customer satisfaction

Want to see how a design-forward brand modernized its business from the inside out? Watch the full Mobili Fiver interview now.