How JC Perreault Powers Growth with Akeneo and a Modern Tech Stack

In this insightful interview, Gwenael Lanceleur, Director of eCommerce and Marketing at JC Perreault, takes us behind the scenes of a family-run business that has been serving the Montreal area for nearly 60 years. Known for its high-end furniture and appliances, JC Perreault has embraced digital transformation to remain competitive and deliver exceptional customer experiences.

Gwenael details the company’s journey to modernize its technology stack, starting with Akeneo to solve catalog and data challenges. By bringing product information management (PIM) in-house and integrating all their brands under a unified system, the team has improved efficiency, enhanced product data quality, and positioned the company for continued growth. 

Key Takeaways

• Akeneo helped JC Perreault regain control of their product catalog, which was previously outsourced, enabling greater flexibility and accuracy
• By centralizing product information, the team improved the quality and consistency of their data across all channels
• Akeneo empowered the eCommerce team to work more efficiently, freeing them from manual, error-prone catalog management.
• JC Perreault is now able to seamlessly manage product information across multiple brands and stores under a single system
• With Akeneo as the foundation of their tech stack revamp, JC Perreault is now better positioned to innovate, grow, and deliver superior customer experiences both online and in-store