How InBetween and Akeneo Empower Businesses to Streamline Print Creation

In this interview from Unlock 2025, Kerstin Lie (CMO) and Peter Flory (Sales Director) from InBetween share how companies can drastically reduce manual work and errors in producing print materials like catalogs, datasheets, flyers, and price lists. By connecting Akeneo PIM with InBetween’s automation software, businesses can transform the way they create and maintain their marketing collateral, saving time, improving accuracy, and boosting productivity.

Key Takeaways

• Eliminate manual work: Automatically pull data and images from Akeneo PIM into predefined InDesign templates without tedious copy-pasting.
• Save time & reduce errors: Streamline your production process, minimizing human error and accelerating document creation.
• Professional, consistent output: Ensure all your printed materials are accurate, up-to-date, and beautifully formatted.
• Seamless integration: Learn how Akeneo PIM and InBetween work together to automate and simplify your workflows.

Watch the video to learn how the integration works and the tangible benefits it brings to organizations managing large volumes of product information, and if you want to see Akeneo and InBetween together in action, check out one of our latest joint case studies.