Johannes Binner, Head of Digitization at Ralf Bohle (Schwalbe), shares how centralized product data and a forward-looking digital strategy are helping the brand accelerate growth and prepare for an AI-powered future.
At Unlock Dusseldorf this year, we spoke with Johannes Binner, Head of Digitization at Ralf Bohle, the company behind the renowned Schwalbe bicycle tire brand, who discussed how Akeneo plays a key role in their digital transformation journey. Operating in numerous markets worldwide, Schwalbe needed a reliable foundation to unify product data, support omnichannel selling, and future-proof their operations. With a strong focus on modernization and innovation, Johannes offers a glimpse into how Akeneo empowers Schwalbe to deliver better product experiences, streamline workflows, and build a roadmap that embraces both today’s customer demands and tomorrow’s AI opportunities.
Johannes unpacks how Schwalbe has evolved its digital operations, from siloed data to centralized control, enabling the brand to deliver product content more efficiently across multiple channels. He also shares the key benefits his team has realized, how Akeneo supports strategic initiatives, and why businesses must act now to stay competitive in a digital-first and AI-driven world.
Curious how one of the world’s top cycling brands is gearing up for digital acceleration? Watch the full interview now.
Sign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
Akeneo Product Cloud
Product Cloud Packages
PIM - Centralize, Manage & Enrich
Professional Services
Training & Certification
Support & Help Center
PX Strategy Self Assessment
The Akeneo Partner Ecosystem
Become an Akeneo Partner
Blog
Resource Library
Become an Akeneo Contributor
Glossary
Latest
