Driving Omnichannel Success with Akeneo: Insights from Agence DnD

In this interview, Julien Didier from DnD, an Akeneo partner agency, discusses how Akeneo has transformed the way organizations manage and distribute product information. He highlights three key benefits: centralizing and structuring data for reliability, accelerating time-to-market with automation and enrichment, and adapting to evolving market needs through connectors and applications. Julien also shares examples from clients such as Christofle, Biscuit International, and Mr. Bricolage to illustrate how Akeneo drives business success across industries.

Beyond technology, Julien emphasizes that product information management (PIM) is a cross-functional initiative, not just an IT project. Success requires clear data governance, a well-structured data model, and strong adoption supported by change management. He underscores the importance of omnichannel strategies, AI-driven automation, and seamless customer experiences to stay competitive in 2025. For DnD, their consulting-first approach, expertise, and collaborative DNA set them apart in delivering PIM projects that create measurable business impact.

Key Takeaways

• Centralization and quality: Akeneo ensures reliable, structured product data that can be leveraged across multiple channels.
• Business impact: Faster time-to-market and automation features directly generate more revenue opportunities.
• Real-world results: Success stories include Christofle’s first PIM project, Biscuit International’s multi-country rollout, and Mr. Bricolage’s AI-powered supplier portal.
• PIM success factors: Strong data governance, tailored data models, and organization-wide adoption are essential.
• Future focus: AI revolutionizes PIM by automating repetitive tasks and improving product data quality.
• Customer experience: Seamless omnichannel interactions and complete product information are critical to winning and retaining customers.