Gérome Girard, Catalog Manager at Back Market, shares how Akeneo empowers his team to streamline product data, scale globally, and embrace AI-driven innovation in the fast-growing recommerce space.
Gérome Girard, Catalog Manager at Europe’s leading online marketplace for refurbished electronics Back Market, sat down with us at Unlock Paris to explain how his team tackled the complexities of managing product information at scale across dozens of countries. Before Akeneo, inefficient workflows slowed down growth and limited agility but today, composable technology and AI-powered processes are reshaping how Back Market delivers consistent, high-quality product experiences across markets.
Gérome discusses the challenges Back Market faced pre-Akeneo, from siloed data to inefficiencies in distributing content across global platforms. He explains why composability was a key factor in choosing Akeneo, how it has enabled greater agility, and where AI is already making a difference.
Curious how a leader in circular commerce is future-proofing its tech stack? Watch the full interview now.
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