Reinventing Commerce in the Age of AI with Unlock Chicago Keynote Speaker Andrew Amann

This year at Unlock Chicago, Keynote Speaker Andrew Amann delivered a wake-up call for brands: the time to reinvent your product data and commerce strategies is now. With AI upending how consumers discover, evaluate, and purchase products, Andrew lays out a bold vision for the future of digital commerce. From collapsing sales funnels to AI-powered personalization, he offers a blueprint for how businesses can keep the human touch alive in a data-driven world and stay ahead of the curve in the next wave of innovation.

Andrew outlines the most urgent actions brands must take within a 12–24 month window to future-proof their product data, explains how AI is transforming everything from product search to purchasing behavior, and busts some of the biggest myths holding businesses back from AI adoption. He also shares a bold prediction for what AI-powered innovation will soon be standard, and the one piece of advice every brand needs to hear right now.

Key Takeaways:

• The essential steps brands should take now to overhaul their product data in the next 12–24 months
• How AI is reshaping product discovery, collapsing the traditional sales funnel
  Real-world examples of AI transforming product development, search, and buying behavior
• The biggest misconceptions about AI, and why waiting is riskier than trying
• What brands can do today to maintain authenticity while preparing for an AI-first future

Want to hear how commerce is being rewritten from the ground up? Watch the full interview with Keynote Speaker Andrew Amann now.