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Videos and Podcasts

Nov 11, 2020

Büchi sets the PIM benchmark in B2B

BÜCHI sets the B2B standard with Akeneo PIM! An interview with our customer from Switzerland with insights and best practices from the PIM project!

Type

B2B

Challenge

Omnichannel Commerce

Optimized Catalog Management

Product Experience Management

Team Collaboration

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For 80 years, BÜCHI Labortechnik AG has been a leading global solution provider in laboratory technology for research and development, quality control, and production. BÜCHI serves a wide range of industries such as pharmaceuticals, chemicals, food & beverages, animal feed, environmental analysis, and science.

Akeneo recently visited BÜCHI in Switzerland and talked to Sanami Bruderer (Head of Marketing & Design at BÜCHI), Marco Meuri (PIM Master at BÜCHI), Marco Bamert (Andworks GmbH) & Adriano Zappacosta (Actviser GmbH) about the challenges in managing product information. Watch now to learn:

  • What it takes to achieve a higher level of maturity in Product Experience Management (PXM)
  • The importance of establishing a single source of truth for product information
  • Tips for dealing with product data in the context of digital transformation

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