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Videos and Podcasts

Apr 30, 2021

How Accor Used Product Experience to Impact Group Purchasing and Collaboration

Product experience isn’t just for customers. Accor Group discusses their B2B supplier marketplace, fueled by PIM.

Type

B2B

Challenge

Optimized Catalog Management

Product Experience Management

Supplier Data Onboarding

Team Collaboration

 

“Astore” is born! With an extensive network of 3000 disparate suppliers, Accor Group’s 4800+ hotels around the world were facing bottlenecks when satisfying their customers’ hospitality and catering needs. But by taking a Product Experience Management approach to their supply chain, they were able to keep operations running, globally and locally. You’ll hear how Accor Group:

  • Used PIM and PXM as a solution to improve their supply chain
  • Launched the Astore supplier marketplace to serve its hotels
  • Applied B2C marketplace standards and adapted them to a B2B context

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Jun 14, 2023

AND Digital Partner Interview

James Sharpe, Chief of Strategic Alliances for AND Digital discusses delivering rich customer, employee, and product experiences, and how one organization reached new marketplaces, expanded globally, and tripled in business size with Akeneo technology.

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May 11, 2023

Delfingen Customer Interview

Laura Hagan, Data Office Deputy at Delfingen, discusses eliminating chaotic product information processes and creating a better employee experience with Akeneo PIM. Plus, she covers streamlining workflows and automating redundant tasks with Shared Catalogs, and why organizations need up-to-date, high-quality product information to create world-class customer experiences.

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May 09, 2023

Accenture Partner Interview

Helene Lefebvre, Senior Manager at Accenture sits down to speak with us about easing integration processes for both B2B and B2C customers, as well as sharing how to prepare your data and teams for a successful and sustainable PIM implementation.

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