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Videos and Podcasts

Apr 30, 2021

How Accor Used Product Experience to Impact Group Purchasing and Collaboration

Product experience isn’t just for customers. Accor Group discusses their B2B supplier marketplace, fueled by PIM.




Optimized Catalog Management

Product Experience Management

Supplier Data Onboarding

Team Collaboration


“Astore” is born! With an extensive network of 3000 disparate suppliers, Accor Group’s 4800+ hotels around the world were facing bottlenecks when satisfying their customers’ hospitality and catering needs. But by taking a Product Experience Management approach to their supply chain, they were able to keep operations running, globally and locally. You’ll hear how Accor Group:

  • Used PIM and PXM as a solution to improve their supply chain
  • Launched the Astore supplier marketplace to serve its hotels
  • Applied B2C marketplace standards and adapted them to a B2B context

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