What does it take to create and deliver great product experiences?
They say Rome wasn’t built in a day – but it’s clear that to build something great, you can only succeed with the right processes, people, and tools in place. After working with hundreds of B2C and B2B merchants and brands, we have learned the same is true when it comes to orchestrating your product information to create outstanding experiences for customers in the omnichannel age. What does this take? Is your organization ready for success? How can you measure your readiness?
In this webinar, our speakers John Evans, Senior Director Marketing, and Virginie Blot, PXM evangelist, look at examples of great product experiences from leading merchants and brands and discuss best practices in process, people, and technology that can help prepare your company to unlock growth through better product experiences.
You will learn:
- What the key building blocks of mastering product experience management (PXM) are
- How to tackle organizational, technological and human challenges related to managing product information
- How to assess your organization’s readiness and maturity to become a “product experience champion”