Product Experience Management (PXM) to help wholesaler open new sales channel with speed and efficiency and drive digital transformation London, 16th June 2020 – Hull-headquartered food wholesaler Turner Price has...
The wholesale sector tends to be reluctant to invest and adopt new technologies. After our initial launch of Akeneos community version, we are aiming to add up to one million stock-keeping units as part of a complex marketplace project. Akeneo is helping us ramp up capabilities, manage this new level of data and reach our digital transformation goals. Were convinced of the competitive advantage a PIM solution provides and consider it as part of a successful eCommerce strategy.
Turner Price is part of a buying group of 12 members that are implementing Akeneo’s platform. With the new PIM system in place, the company was able to more easily manipulate its data and react quickly to customer needs in the wake of the Covid-19 pandemic, opening up a new sales channel. “When the lockdown happened and supermarket shelves remained empty due to increased demand, we started a new initiative: a platform connecting the general public with wholesalers”, said Owen.
Turner Price Food Service is a family-owned company, based in Hull, East Yorkshire. We deliver catering supplies throughout 6 counties and have over 2,500 trading customers. We deliver using our own fleet of over 75 multi-temperature vehicles. Constant innovation, investment in technology, and most importantly of all, customer experience, is key to our success. We always endeavour to “keep kitchens cooking”.
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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