Tretorn adopts Akeneo PIM to boost product data quality and unlock growth

Upgraded Product Experience Management (PXM) solution helps footwear pioneers cut costs and fuel rapid growth 

Helsingborg, Sweden 20 April 2021 – Swedish footwear and fashion pioneers Tretorn today announced the selection of Akeneo, a global provider of Product Experience Management (PXM) solutions, to manage the company’s product information as part of its evolving omnichannel strategy.

Since its founding in Helsingborg, Sweden in 1891, Tretorn has built a reputation as a leader and pioneer in fashionable footwear. The company has grown rapidly, adding new shoes and other fashion items to their catalog, and their current product catalog includes footwear as well as outerwear, bags, and more.

Tretorn will use Akeneo’s PXM platform to increase sales, reduce time to market, and boost productivity by offering a dedicated solution for all product information while streamlining internal processes. This will help the company grow and scale its business more quickly and unlock rapid growth. The platform additionally empowers Tretorn to centralise product information and quickly measure product data quality and consistency, while driving improvements in product information to deliver compelling, consistent, and personalised product experiences across sales channels.

Andreas Rudklint, eCommerce project manager at Tretorn said: “Implementing Akeneo PIM will allow us to reach our growth goals by increasing efficiency, accelerating time-to-market, and offering a better product experience across a wide range of channels.”

Tanguy Meriadec, Regional Sales Director Northern Europe at Akeneo, said: “We’re excited to see the impact that Akeneo’s class-leading PXM solution can make for Tretorn. We’re confident that with better product data and a high-quality product experience, the company will see growth in the form of increased conversion rates.”


About Tretorn

If you’ve been around long enough, your story tends to be rich in both experiences and achievements. This is certainly true for Tretorn, which was founded in 1891. Although Tretorn can be found in stores all over the world, from Paris and New York to Tokyo and Berlin, Tretorn remains inherently Swedish. Drawing inspiration from the Nordic way of living, we fuse a love of nature with urban purpose. Our heritage and rich expertise in rubber-based products have given us the intrepidity to develop collections that rise to any rough weather occasion. 

Our first products were driven by functional needs: high-quality rubber galoshes primarily used by villagers, fishermen, and the military. Then came the iconic tennis shoe. As sportswear became the height of fashion in the 1960s, it was clear that Tretorn could design shoes that were as popular on the pages of fashion magazines as they were on the tennis court. And we’ve done whatever it takes, from pushing the boundaries of the technology to making rubber boots by hand to ensure that no shower gets in the way of everyday life outside. The brand unites function with design and style, offering collections that embody an updated and modern timelessness. Decade after decade, we’ve stood strong – whatever the weather – and developed products that are made for enjoying the outside.


About Akeneo

Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales.

Leading global brands, manufacturers, distributors and retailers, including Staples Canada, Fossil, Air Liquide and Myer trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. For more information: