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Register NowRegister NowRegister NowDetails of more than 25,000 VW and Porsche products in multiple languages to be streamlined using Product Experience Management (PXM) system. London, July 9,2020 – Global VW and Porsche classic...
We previously pulled all of our product information from Sage into Magento, but the data was fairly basic which meant a lot of manual inputting and updating, leading to inconsistencies and margin for error. By usingAkeneo's PXM solution we can ensure that all information is uploaded and updated regularly, and by using the platform's features to make sure that nothing is published without mandatory fields being completed, quality control is baked-in.
Heritage Parts Center began life almost 35 years ago as' Karmann Classics ”, originally sourcingmuch sought after Karmann Ghiasand genuineVW parts for them. Thisquickly escalated to include Beetle and Type 2 bus partsand the company grew steadily from there. Heritage now distributes to over 150 countries worldwide, including Australia and the United States, supplying parts and accessories for classic Porsche as well as Volkswagen.
Although based in the UK, the companyships to anywhere in the world in addition to operating in multiple languages, making efficient product management a vital element of its increasingly complex business.
Heritage PartsCentrehas grown into a resource people consult when they are looking to figure out an idea or challenge related to their classic car. Being able to browse and search the site more easily and intuitively, combined with talking to our knowledgeable staff will really enhance this experience and hopefully help us reach more and more enthusiasts as we expand further,
A businesses such as Heritage PartsCentre, which has a fast-expanding range of products combined with a knowledgeable and discerning global customer base, is tailor-made for the organizational benefits Akeneo can bring. We are excited to be part of the Heritage journey and looking forward to working with them as they continue to grow and evolve.
Akeneo is the most used Product Information Management (PIM) solution in the world. The company has more than 60,000 live implementations and serves more than 300 enterprise clients in internationalmarkets across the US, Europe, and the Middle East.
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
Akeneo, a leading PIM provider, has advanced its CSR efforts, aiming for greater sustainability, diversity, and ethical practices under new CEO Romain Fouache, targeting socially conscious partners and customers for 2025.
Read the articleAkeneo adds Walmart Marketplace to its list of 400+ available activation channels, enabling faster, more accurate product content across top retail platforms
Read the articleSwedish clothing brand Asket partners with Akeneo to educate customers on the environmental impact of their purchases, promoting thoughtful, sustainable choices.
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