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Jul 09, 2020

Heritage Parts Centre selects Akeneo to drive expansion and reach greater numbers of classic car enthusiasts

Details of more than 25,000 VW and Porsche products in multiple languages ​​to be streamlined using Product Experience Management (PXM) system.

London, July 9,2020 – Global VW and Porsche classic parts and accessories specialist, Heritage Parts Center has selected Akeneo, a global provider of ProductExperience Management (PXM) solutions, to help effectively manage its inventory and provide a better experience for visitors to its site.


Akeneo’s PXM platform will allow the company to standardize and effectively catalog product descriptions and attributes in a way that will allow customers to search for what they need far more easily, using filters.It will also make the process of translating and localising product descriptions for overseas markets much more straightforward

“We previously pulled all of our product information from Sage into Magento, but the data was fairly basic which meant a lot of manual inputting and updating, leading to inconsistencies and margin for error. By usingAkeneo's PXM solution we can ensure that all information is uploaded and updated regularly, and by using the platform's features to make sure that nothing is published without mandatory fields being completed, quality control is baked-in.”


Heritage Parts Center began life almost 35 years ago as’ Karmann Classics ”, originally sourcingmuch sought after Karmann Ghiasand genuineVW parts for them. Thisquickly escalated to include Beetle and Type 2 bus partsand the company grew steadily from there. Heritage now distributes to over 150 countries worldwide, including Australia and the United States, supplying parts and accessories for classic Porsche as well as Volkswagen.

Although based in the UK, the companyships to anywhere in the world in addition to operating in multiple languages, making efficient product management a vital element of its increasingly complex business.

“Heritage PartsCentrehas grown into a resource people consult when they are looking to figure out an idea or challenge related to their classic car. Being able to browse and search the site more easily and intuitively, combined with talking to our knowledgeable staff will really enhance this experience and hopefully help us reach more and more enthusiasts as we expand further, ”

“A businesses such as Heritage PartsCentre, which has a fast-expanding range of products combined with a knowledgeable and discerning global customer base, is tailor-made for the organizational benefits Akeneo can bring. We are excited to be part of the Heritage journey and looking forward to working with them as they continue to grow and evolve. ”


Akeneo is the most used Product Information Management (PIM) solution in the world. The company has more than 60,000 live implementations and serves more than 300 enterprise clients in internationalmarkets across the US, Europe, and the Middle East.

About Heritage Parts Center:

Heritage Parts Center have been delivering classic VW and Porsche parts to enthusiasts worldwide for more than 30 years. Based in Shoreham-by-Sea, West Sussex, our knowledge and passion of all things classic VW and Porsche is evident in everything that we do –from our dedication to sourcing a wide range of the best quality components from around the world; to the ease of finding parts, pictures and fitments on our website; to the expertise and advice we offer online or over the phone; and to the care and speed we take in getting your parts to your door. Heritage Parts Center is run by enthusiasts, for enthusiasts.

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About Akeneo:

Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.

Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.

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