The MACH Alliance board comprises industry leaders, across varying business functions and geographies to ensure diverse representation across its membership and board elections take place each year.
Launched in 2020, the MACH Alliance is a vendor-neutral institution that provides resources, education and guidance through industry experts to support companies on their journey to MACH (Microservices, API-First, Cloud-Native SaaS, Headless) as composable technology adoption increases. As the global leader in Product Information Management (PIM) and Product Experience Management (PXM) solutions, Akeneo was certified as a member of the MACH Alliance in 2022, joining an Independent Software Vendor (ISV) member.
The MACH Alliance board comprises industry leaders, across varying business functions and geographies to ensure diverse representation across its membership and board elections take place each year. Kristin joins alongside three new members to the MACH Alliance executive board – Bloomreach’s CMO Amanda Elam, Amazon Web Services’ Krithika Ganesamoorthi, and Jen Jones, CMO at commercetools, as well as Contentstack’s Jasmin Guthmann, who was re-elected for a second term.
Casper Rasmussen, President of the MACH Alliance, commented: “We are looking forward to onboarding fresh thinking, new energy, and to welcome new individuals to our executive team. With this leadership team in place from August, we have the exclusive opportunity to really propel awareness, education and the advancement of MACH to the next level.”
During her two-year term, Kristin will dedicate her time in the role to exploring ways in which MACH principles could become more widely known, understood, and adopted in the U.S. market, channelling her extensive experience in helping European tech firms break into the U.S. to help MACH go mainstream within North America.
“As the largest software market in the world, the US is perfectly primed to embrace MACH principles, and it will be my mission to make that a reality,” said Kristin Naragon, Chief Strategy & Marketing Officer at Akeneo. “As the industry globally evolves at pace against a backdrop of economic headwinds, this expedites the need for clear and consistent education within the market on how to leverage MACH principles to incrementally free businesses from legacy monoliths and unlock growth.”
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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