The MACH Alliance is a group of independent tech companies which champion open, best-of-breed technology ecosystems.
Launched in 2020, the MACH Alliance’s mission is to future-proof and propel current and future digital experiences with open and connected enterprise technology. MACH Alliance champions architectures that are microservices-based, API-first, cloud-native SaaS and headless. The vendor-neutral, not-for-profit alliance drives awareness among businesses of the benefits of modern, best-in-class ecosystems that provide flexibility and openness as a key differentiator and driver of competitive advantage.
As the Product Experience company, Akeneo was certified as a member of the MACH Alliance in 2022. Joining as an Independent Software Vendor (ISV) member, Akeneo’s leading product experience solution was accredited for embracing MACH philosophies, thanks to the openness and highly connected ecosystem that lie at the heart of Akeneo’s offering.
Even before Akeneo formally joined the MACH Alliance community, Kristin was already an avid supporter of MACH and a keen advocate for the far-reaching benefits of open, innovative and best-of-breed solutions in delivering successful business transformation. She actively champions the power of leveraging a best-in-breed solution in order to forge new ways of collaborating and innovating to problem solve, dial-up performance, grow revenues and streamline operations.
Since Akeneo’s accreditation to the MACH Alliance, Kristin has been a strong brand advocate and evangelist for the MACH Community, and led a keynote session at the inaugural Women in MACH Conference.
Seeking to continue her advocacy of the MACH Alliance in a formal role as an Executive Board Member, Kristin would dedicate her time in the role to exploring ways that MACH principles could become more widely known, understood, and adopted in the U.S. market, channelling her extensive experience in helping European tech firms break into the U.S. to help MACH go mainstream within North America.
“As the largest software market in the world, the decision makers in US companies need to have a better understanding of MACH principles, and it would be my mission to make that a reality,” said Kristin Naragon, Chief Strategy & Marketing Officer at Akeneo. “As commerce leaders around the world evolve their business strategies, especially in the context of economic headwinds, it is more important than ever for them to understand their options for how to get the most out of their technology decisions..”
Endorsing Kristin’s candidacy, Fred de Gombert, Co-Founder and CEO of Akeneo, commented: “I wholeheartedly recommend Kristin Naragon for the MACH Alliance Board position and I am confident that her vision, expertise, and unwavering dedication will help steer the Alliance – and the MACH Community – towards even greater success.”
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
84% of consumers who have made a purchase based on AI recommendations report a positive experience
Read the articleIn Triumph successfully expanded its operations into the US, France and Germany, a testament to the effectiveness of its new approach
Read the articleAnnual PXM Champions Awards ceremony recognizes customers using Akeneo solutions to strengthen product experiences and accelerate growth
Read the articleSign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
Akeneo Product Cloud
Product Cloud Packages
PIM - Centralize, Manage & Enrich
SDM - Onboard Suppliers
Activation - Syndicate Product Experiences
Shared Catalogs - Simplify Data Sharing
PX Insights – Optimize with Customer Data
Overview
Professional Services
Training & Certification
Support & Help Center
PX Strategy Self Assessment
The Akeneo Partner Ecosystem
Become an Akeneo Partner
Blog
Resource Library
Become an Akeneo Contributor
Glossary
New Report
