Nov 14, 2019
BOSTON, Nov. 14, 2019 /PRNewswire/ — Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, has won the marketing category in Ventana Research’s 12th Annual Digital Leadership Awards, the company announced today. Akeneo was honored along with its client Petra Industries, the No. 1 B2B distributor of consumer electronics, for “exemplifying leadership in the applications and technologies that support marketing.”
Before switching to Akeneo’s enterprise product information management (PIM) to manage its 15,000 SKUs, Petra had needed weeks to onboard new product information, and even longer to export product descriptions precisely formatted to meet its customers’ varying needs. After adopting Akeneo’s PIM, Petra was able to onboard new SKUs within a day, while giving its multiple teams of merchandise and marketing managers a central place to find product specs, marketing copy, and digital images.
Since 2007, Ventana Research’s Annual Digital Leadership Awards have recognized vendors and clients that successfully utilize innovative technology to enhance efficiency and drive business growth. Winners are chosen by Ventana Research’s experts using a rigorous scoring process that evaluates people, processes, best practices, information and technology, team involvement, and projects’ business impact and value.
“The success of digital commerce is based on the effectiveness of the product experience and underlying information that engages the audience in an effective manner and requires digital technology that can maximize the outcomes from marketing of products to purchases as found at Petra. Congratulations to Petra for the Leadership Award in Marketing using Akeneo to best optimize the value from product experiences through the optimization of product information network using digital assets and content that is easily managed.”
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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