Akeneo PIM 4.0 Delivers New Product Experience Management Platform

• Asset Manager, a central hub where enterprise users can organize and enrich all types of product-related digital assets. PIM users can visually manage and transform digital assets to deliver robust, channel-specific product experiences, and link assets to product catalogs through enhanced API-level integration with existing DAM (Digital Asset Management) systems.
• Data Quality Insights functionality that assesses product data accuracy and quality, automatically flags spelling mistakes and incorrect formatting, and displays data-quality grades in a color-coded dashboard. Users get automatic suggestions to improve product data, rapidly fix errors, and ensure product data accuracy and consistency.
• Attribute Mapping in Franklin Insights, a new feature that uses machine learning and AI to automatically suggest product attributes for customers’ product catalogs based on Ask Franklin's library of best-in-class product information. Marketers can then review and accept Franklin's suggestions with a single click, ensuring a streamlined path to product data enrichment.
• A new connections module that dramatically simplifies connection management by using efficient API-based integration to allow users to easily establish and manage third-party connectors from a single panel. This new feature includes a dashboard to easily monitor data flows into and out of the PIM, allowing effortless security management among applications.

The launch of Akeneo PIM 4.0 comes as a new survey conducted by Akeneo and Accenture highlights the urgent need for effective PXM tools. According to the survey, 80% of shoppers have abandoned a purchase and 40% have returned a product because of missing or inaccurate product information. Nearly a third of consumers say they would pay more for a product if provided with complete product information, and more than a third of shoppers are prepared to pay more for an outstanding product experience.