Feb 06, 2020
New Features Include Data Quality Insights, Enhanced Asset Management, and API-based Connections
BOSTON, Feb. 6, 2020 /PRNewswire/ — Akeneo, a global leader in Product Experience Management (PXM) solutions for corporate brands and retailers, today announced the launch of Akeneo PIM 4.0 at the annual Akeneo Product Information Management (PIM) Summit, the global gathering of Akeneo customers and partners in Paris, France. Akeneo PIM 4.0 introduces new product experience features and facilitates third-party connectivity and integration.
Akeneo PIM 4.0 is the next evolution of Akeneo’s trusted PXM solutions, which are already used by global brands including Midland Scientific, Sephora, Fossil, and Franklin Electric to scale and customize their omnichannel and cross-border commerce initiatives. New and improved features in Akeneo PIM 4.0 include:
In keeping with Akeneo’s commitment to continuous improvement, Akeneo PIM 4.0 delivers a game-changing performance boost allowing customers to benefit from faster imports and exports, an accelerated time to market, and better scalability for expanding product catalogs.
“Our recent IDC MarketScape on PIM found that Akeneo PIM stood out from other providers in the market for its open-source strategy, customer satisfaction, strong community of developers, and efficiency in catalog management. Customers that we interviewed rated Akeneo above average across nearly all criteria, suggesting that Akeneo is consistently delivering high-quality omnichannel product information for both B2C and B2B organizations of all sizes.
The launch of Akeneo PIM 4.0 comes as a new survey conducted by Akeneo and Accenture highlights the urgent need for effective PXM tools. According to the survey, 80% of shoppers have abandoned a purchase and 40% have returned a product because of missing or inaccurate product information. Nearly a third of consumers say they would pay more for a product if provided with complete product information, and more than a third of shoppers are prepared to pay more for an outstanding product experience.
Akeneo is proud to have spearheaded the industry-wide shift from PIM to PXM, which is now a key driver of success for both B2B and B2C brands in today’s omnichannel experience economy. Our 4.0 product is a uniquely connected PXM platform with a vast partner ecosystem and powerful AI-powered product data intelligence capabilities. No other PXM provider lets retailers and brands harness the full strength of the flourishing omnichannel commerce stack.
Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneo’s intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chico’s, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo’s AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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